Nike communicate advertising is in its "advertising Reform"

In recent years, due admiration Nike saddle, many teenagers, did not hesitate to take the risk of theft and even murder, serious incidents have occurred, Left with no alternative, the owner had to seek such "self-protection" ... Nike also has a "growth myth ": In the sixties, the company was founded, very small, may collapse at any time. Division two founders Bu Woman and Knight have to wear many hats, companies do not have their own office and complete operating agency. Nike's global profits of $ 13 million in 1985, the company's global turnover of as much as $ 4.8 billion in 1994; its market share champion, is ranked third in the Adidas company more than tripled to 24%. Nike's growth did not slow down the pace. 95 years compared with 94 years, global sales increased by 38%, profit before tax increased by 55%, Nike's stock price quickly rose, two years ago of $ 43 per share soared to 95-year $ 103 per share. Many Wall Street investors and analysts are not optimistic about 80 years ago has been Nike: "Nike is not much basis for the development and prospects." Today mockery: "God likes to create the myth, so he chose our unexpected Nike. Nike myth is "God-given"? Nike's president of Knight replied: "Yes, 'consumers God' we have a dialogue with 'God' magical tools - Nike advertising ..." ad Reform focuses on communication Nike president commented: Nike's focus on communication effects of advertising by all the love of the Nike brand, grew rapidly. Nike early advertising work focused primarily on the technical advantages of the promotional products because of the brand positioning in the market of formal competitive athletes. Of course, some recreational runners and people who exercise also buy Nike shoes, one for comfort, but also because the Nike campaign: who owns Nike, will come to understand the sports which have a certain impact on consumers. But this period Nike ad can not be called a true sense of the communication, and the communication of Nike advertising its "advertising Reform".

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