2013年1月3日星期四

Some suggestions on e-mail marketing



E-mail marketing has been more than a decade of history in the form of the current flood of spam e-mail marketing, I simply talk about points of view. E-mail marketing is the use of e-mail in the form, and the dissemination of information to a marketing approach to their target audience, a long time, it is to effect cost by the vast majority of companies and individuals of all ages, but With the rapid development of the Internet age, more and more businesses are using this type of marketing, recognize the error and is not related to the theoretical guidance, has led to the situation today, the proliferation of spam. How to make your own e-mail will not be identified as spam, and how to improve the efficiency of e-mail marketing? Must first clear a problem: e-mail marketing does not equal spam. Thinking of the vast majority of mail marketing friends want their own e-mail address, the better, sending more people the better, in fact, this is a great misconception. Mail marketing, as long as the information is sent to the hands of customers can be friends, junk, what is the use of it? Second, to have high quality e-mail address list. Many ways to collect e-mail address, you can directly buy professional software can gather their own, you can also set up your own website e-mail address registered entrance to allow customers to enter their own, but no matter what method is very important to ensure the quality of the mailing list 's. Quality mentioned here, including several indicators of validity, repetition rate, and related customer rate. Mailing again excellent mail send tool currently on the market are many tools, but most can only send, the lack of a comprehensive verification of the effectiveness of e-mail address. Recommend the use of e-mail marketing friend the selection function delocalization of the e-mail address, e-mail address to send at least, remove and set back and invalid e-mail address. I recommend a mass mailing Ultra Intelligence to perfect the software features, has a very powerful sorting mail address database management and mailing effect analysis functions to a single e-mail address of the receiver can accurately track and, apart from the In addition, mail online subscribe / unsubscribe, and online real-time query results of statistical reports of the mass mailing.

没有评论:

发表评论