2013年1月10日星期四

The Shanghai Public famous jewelry enterprises to take the road of dislocation differences in management



In the eyes of many industry, today's jewelry market has become a buyer's market. The one hand, the gold jewelry retail enterprises in Shanghai is very concentrated, only God Temple district stood side by side there is gold old Phoenix, the old temple of gold sub jindian, the Chenghuang jewelry, East diamonds, Zhang Tiejun, CTF, etc.; another regard, today's consumers are getting higher and higher jewelry requirements novelty divergent seeking elegant or not the novelty of the product design, fine workmanship, how, have become an important consideration for consumers to buy gold jewelry products. Thus, the gold jewelry market in Shanghai, the dislocation management, implementation differences in management has been the recognition of many enterprises. Lao Feng Xiang boutique strategy since the beginning of this year, our boutique Confluence has sold more than 4000 million, more than double last year's full-year sales. When the reporter saw the God Temple flagship store, general manager of the Shanghai Lao Feng Xiang Li Fuying, she excitedly told reporters. Center boutique opened in early 2009, it was Old Phoenix dislocation operating a try. The Old Phoenix flagship store located in the Town God's Temple district, the surrounding ring together with the old temple of gold, the Chenghuang jewelry, sub jindian East diamonds traditional jindian. The overall visibility of the Old Phoenix to be higher, compared with other enterprises in the City God Temple, we store a late start in the business in recent years has been no advantage. Li Fuying frankly, the opening of the boutique confluence, the beginning of our brand distinctive. It can be said that the dislocation management strategies let us come to the fore. Confluence fine, the Chenghuang Temple on the third floor of the flagship store is located in the Old Phoenix business hall of over 1100 m2 divided into teacher Temple, Hall of Jade, White Jade Square name diamond Court, gems Xuan, pearl Court. The boutique confluence in marketing a bold attempt to take the open shelf display, customers can carefully watch from different angles commodity. European-style decor and comfortable sofas for customers to enjoy the most comfortable shopping space, and operating personnel to implement a one-to-one hotel-style services, allowing customers to sit down and accept the VIP reception.

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